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Transforming audiences into communities: Offering real value

Audiense

This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In our previous blog, we focused on creating meaningful conversation.

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

Subscribe to association and other blogs relevant to your industry (if you don’t know where to start looking for them, start here. This does NOT mean people are not reading – remember your 90% of users who are lurkers. Read, read, read. Pay attention to what resonates. Don’t ever worry about lack of comments.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. Let’s say your goal is to raise brand awareness.

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7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. This tool provides a library of stock video clips that you can filter by use case, industry, occasion and even aspect ratio to find exactly what you need for your video. But what about optimising what you already have?

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

You don’t need to be an industry analyst to know that audiences want shorter bursts of content in larger quantities, and Stories are the perfect place to do these. Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. You can keep it short. Can you see who viewed your TikTok Stories?

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Relevance of the content. Please tell me you’ve been taking notes!).

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Pass on expert advice about how to get the most out of your product, reveal some interesting company history or correct a misconception about your industry. No offense but: booooring! Who invited you!? Hold a Q&A.

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