article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” Dominate Your Niche Image source: HubSpot/PoweredbySearch Who wants to read about marketing automation software?

B2B 93
article thumbnail

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services. Specific to the SEO implications, I believe that is still the best approach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans. This one takes awhile to take effect.

article thumbnail

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

The website allows readers to paste press releases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material. Back up your life.

article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Clinique’s press release cited research that claims NFTs with avatars of color and disability have lower values than white avatars. Image source.

Examples 177
article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot.

article thumbnail

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.