article thumbnail

What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Expectation.

article thumbnail

Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 tips for writing a clear, effective social media manager job description

Sprout Social

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. The future CMO/CCOs.

article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. How to generate LinkedIn hashtag analytics Not all social media analytics are created equal.

Hashtag 95
article thumbnail

Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

Here’s an overview of the different ways you should be making money as a social media marketing agency. Find out how to make money as a social media marketing agency and learn how to set yours up for success. Services Your Social Media Marketing Agency Can Offer. For example.

article thumbnail

How to use Facebook audience insights for more effective targeting

Sprout Social

Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy. How to use Facebook audience insights To get started with the Facebook audience insights tool, follow these steps. Start your free 30-day Sprout Social trial today.

Facebook 110
article thumbnail

The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

How to switch to a TikTok Pro account: From your profile page, click the three dots in the upper right corner. Choose Manage My Account. How to check your TikTok analytics. Here’s how to see TikTok analytics on desktop. Your TikTok followers analytics first appear in a graph format from the Overview tab.

Analytics 145