How brands can collaborate with Black creators in 2023
Sprout Social
FEBRUARY 15, 2023
Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. On TikTok, the hashtag now has over 97.2 In 2023, brands continue to be held accountable by their customers—but the bar is higher. million views.
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