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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Take the Irish leader of low-cost air travel, for example. Consumers trust authentically created UGC over other types of content. The brand listened, updated the bottle, and the TikToker shared the story.

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25 Social Media Content Ideas to Level Up Your Strategy

Later

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. Need help integrating UGC into your strategy?

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. SC: Diego Huerta is a travel photographer.

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How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Reference this group of colors anytime you create content, whether that’s in the form of a photo, video, or text-based post. Using Instagram Stories templates is another quick and easy way to level up your Stories consistency—without making them boring. Create a color palette. Here’s how to create an Instagram Stories style guide.

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The ultimate guide to running a successful social media campaign

Sprout Social

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

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