15+ social media platforms your customers are using in 2021—and why you should be using them
Sprout Social
JUNE 22, 2021
Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.
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