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Eight Tips for Scaling Social Customer Support

Dave Fleet

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Help customers to help customers. Structure for scale. Plan strategically.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Jay, where can I check ur restaurant reviews ? Restaurant reviews (penned by my wife, influenced by me) are at [link] But, we're moving to Indiana today, so that project is going dormant. Customer service? Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. Anonymous Jay – Thanks for the review.

Review 115
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Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? How can I help you?