Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. What do you think? Worth a try? And great example about the eyeglasses.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. What do you think? Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? – [link] [link] [link] James Gunn Is Your Social Strategy Proactive or Reactive? link] If you're not sure, Ask Marsh!

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts!

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I think it depends, though.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 11, 2010

Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Send it out to existing customers via email, so they can refer fence-sitters to it. Talk it up on Facebook and the blog. Invite current customers to comment on your answers. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. Make links to your bio easy to find. link] jaybaer So very true.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 22, 2010

How big a role social media will play in a company's success will be determined over time. And perhaps one day if everyone is using social media, we might not be as passionate about it as some of us are today. I remember when the pop rock group The Pixies were the darlings of the underground alternative rock scene.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

link] Jason Baer in Fargo « Flint Group Blog [.] On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] Don’t these collide?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

This is very helpful for my future reference. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed. How can I help you?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

There are tremendous social media applications in real estate, but so many don’t “get it&#. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. link] Jay Thompson This may be the best post on social media I’ve seen. It’s how you engage.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. Social CRM The new telephone.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Political strategy is one of the best examples of where connecting with a core group of core supporters is key.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

The “topic analysis&# part refers to being able to mine the data for secondary terms. The “topic analysis&# part refers to being able to mine the data for secondary terms. We work exclusively with restaurants; chains, groups and independent operators nationwide. How can I help you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 8, 2010

The True Blood reference floored me. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't. link] Ahmed Haha, an excellent post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day. How can I help you?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

I'm going to reference this post in my blog. link] helloGinger The Truth About the iPad | Blogging and Content Creation | Social …: Convince and Convert Blog: Social Media Str… [link] [link] sewa mobil thanks for the post about ipad. the world's most expensive flashlight). Great post! link] jaybaer thanks.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 15, 2010

It’s so obvious if you know the basis for social media. I’m keeping this as a reference. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Focus on the people. Thanks for sharing. Anonymous Truly is a great graphic.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] The Group Jay Baer reckons Kurrently is the future of real-time search. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either. How can I help you?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group. I certainly don't have all the answers, but at least it's a getting started list that people can refer to when needed. How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

The head of their social media program took a week off and invited all the local Twitter people to sit with him at a coffee shop, and really get to know them, then he posted about it on Twitter. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. How can I help you?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. How can I help you?

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 2, 2010

I actually think the Web and social media have contributed significantly to the polarization of political and cultural thought in the U.S. It’s funny how you reference the shortcomings of social media. link] jaybaer Good! I was getting concerned that you were souring on me Marjorie! How can I help you?

Social Media 155

Social Media Strategy Consultant Social CRM 155

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 202

Social Media Tools Strategy Tips 202