Remove Groups Remove LinkedIn Remove ROI Remove Social CRM
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. And, you need to start unifying your content strategy across all channels. How can I help you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. link] Seriously.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. If he’ll be near you, check it out.

Review 115
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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.