Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. When not building startups, he loves bickering on Design and Typography here.

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

DECEMBER 15, 2014

Digital Startups Are Teaching the Big Guys Some Lessons . Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons Learned. Given that we are now counting down to the end of the year (and then my birthday!), today’s post highlight seven articles from around the web that teach, or share, lessons learned.

Loyalty 180

Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

APRIL 20, 2015

Google does too. Why: More of what you’ve already read from the above, but some good tips in #3 on, from Ian Wallis in this post for Startups. Are you ready for Google’s new search algorithm? Monday Roundup: Meeting Google’s Mobile-Friendly Standards is a post from: Shonali Burke Consulting, Inc.

Mobile 100

Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers. other passions include singing (professionally trained for over a decade!),

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

NOVEMBER 1, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! dollars go throughout the startup process and beyond. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. it, by pledging your financial support here. Check-writer only? Join the movement.

Startup 245

Startup Banking Research Campaign 245

Waxing UnLyrical

DECEMBER 6, 2013

If you’re also in startup/entrepreneur/small biz mode, as I am (and it’s really neat to think of my business as a startup, but of course it is one!) Twitter Facebook Google+ LinkedIn While I Was Out: Reflections On a Social Media Hiatus. But let them know your situation, and they will appreciate your honesty.

Social Media 243

Social Media Klout Communities Startup 243

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

JUNE 13, 2012

Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. Zellers led numerous high-profile digital initiatives, and as head of the AFI Digital Content Lab in the 2000s worked with most major entertainment companies and related tech startups.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

MAY 20, 2015

You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. Thought leaders have Google juice. If your Google presence looks a little weak, focus on amping up your blog and Twitter profile (remember that Google is bringing Twitter back into its search results).

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

FEBRUARY 19, 2013

But startups also need consistency – consistent customers, consistent sales, consistent product creation and consistent performance. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts. Systems vs. innovation. At a new company, that still rings true.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

FEBRUARY 17, 2016

An experienced startup investor once told me, “Marketing is a race to the bottom.” Twitter Google+ LinkedIn A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry. We feed on revenue with unfriendly taxation rates. Pay each other on time. Which brings up the next discussion point….

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

FEBRUARY 7, 2013

Just as valuable has been the experience of knowing how Google-search something (I’m serious; there’s a lot more to search than you think, if that sounded funny to you), meeting the right people and experimenting. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

DECEMBER 21, 2010

As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. I have never – NEVER – seen the top folk at startups respond to the questions and requests of the “every day people&# who use their services. Responsiveness.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 6, 2016

Startups and small businesses often need brand awareness and lead generation just as much as sales leads; in fact, without first having the latter two, obtaining leads will be challenging no matter how much is invested. SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet.

Strategy 100

Strategy Marketing SEO Campaign 100

Waxing UnLyrical

NOVEMBER 8, 2019

As Google is increasingly focusing on context-driven keywords and interpreting keywords semantically, it is up to the content marketers to take advantage of long-tail keywords to address the user search more specifically and contextually. He loves to write about technology, startups, entrepreneurship and business.

Content 187

Content Curation Marketing SEO 187