Direct Marketing Observations

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The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

Hey Google, you know me, but do you really know me? Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins.

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When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Meanwhile Google, creates the Google Person Finder which is pulling all relevant search information about people affected in the region into a simple interface. You can either supply information that you know about someone or you can search information posted about someone you know.

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. Game changer alert!

Curation 168
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When Does Online Privacy Not Matter Anymore?

Direct Marketing Observations

Take for example the liberties or assumptions that Live-Hive would like with your personal information. View basic information about your account. View and manage any of your documents and files in Google Drive. CtoCloud Application is requesting permission to: Manage your contacts. Manage your calendars.

Privacy 168
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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. This is different, and powerful- YouTube is the next Google.

Trends 221
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Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and still nothing. You’re angry because it took entirely too long.

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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

The point being that in today’s hyper mobile, hyper-consumption, media driven society-we search for the information that we need right now without thinking that maybe what we’re looking at is not nearly the “best&# information. We see the information that we see first and has ranked well and assume it is the best.

Content 174