Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
Of course you want to shout your reshare rate from the rooftops! In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Is your bounce rate low? If not, your high open rate might actually not be that impressive after all.
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