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How to Use Instagram to Expand Business Reach

Rebekah Radice

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Just as with any social network, it doesn’t do you any good to post and run.

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Understanding and exploring core social media features

Sprout Social

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

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Five Social Media Predictions for 2010

Socialized

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back.

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5 stats brands need to know to engage Irish & UK consumers

Sprout Social

The over-saturated social landscape makes it difficult for brands to capture their audience’s attention, stand out from their competitors and grow their share of voice. In our first Sprout Social UK & Ireland report , we uncover how marketers can grow their audience on social and build stronger connections with their customers.

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Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. If you’re running a business, you don’t want to be logging in to each social media platform every day to look at how you are doing. When you do an analytical deep-dive, you need a dashboard. Agorapulse.

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7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. A lot of marketers develop a social media strategy a little late in the game. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning.

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7 Important Instagram Features Your Brand Should Know

Sprout Social

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. That’s why we’re here to help you. Longer Videos on Instagram.