Socialized

NOVEMBER 26, 2009

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Twitter recently rolled out its Geotagging capability on a limited basis. Augmented Reality Applications Will Start to Go Mainstream.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Convince & Convert

JUNE 25, 2013

Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Small Business Mavericks

JUNE 14, 2011

Developments in mobile technology such as the iPhone and other web-enabled smart phones have propelled this growth. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach. One of the biggest growth areas I’ve seen in mobile marketing is the use of digital coupons.

Mobile 107

Mobile Strategy Wireless Marketing 107

Idaconcpts

JUNE 4, 2014

These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone. Branding needs to be universal. Email list. Obviously you need one of these.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. First an anecdote, then the facts. if yes, please explain.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Jeff Esposito

AUGUST 16, 2011

A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life). Early into researching different sites, I was drawn to a website based check-in site called Untappd (with a smart phone application hopefully coming down the road). And that’s OK!

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Bare Feet Studios

JULY 25, 2011

Do you have a smart phone? FourSquare/Gowalla. 15-second videos straight from your phone to Facebook, Twitter, Email. Talk to your key supporters often. How often will you use this and what data or content would you like to include? www.mailchimp.com. www.verticalresponse.com. www.campaignmonitor.com. Share links.

Social Media 79

Social Media Ustream Wiki Content management systems 79

The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr. But the eligibility for ranking systems reinforces those selected as the only options.

Klout 49

Klout Loyalty Social Networking Influencer 49

Webbiquity SMM

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. I’ll write about that soon.

Social Media 127

Social Media Strategy Conference Eventful 127