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How to use voice of customer data to improve your customer relationships

Sprout Social

This is a common collection method for online retailers. The collection stage uses social listening , review sites and on-site survey cards. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later.

Data 124
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront?

Brands 275
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Make sure your site design translates to smaller smartphone screens as well as it does to larger tablet and desktop ones. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Brand Consistency. Personalization.

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Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. But don't expect anything back other than the satisfaction you derive in a bit of ego boosting on a brand site with some people who might vote you up or vote you down.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. 08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp !

Startup 109
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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. On-Site Content Development. First off, know that you’re not alone!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.