Turning Marketing Measurement on its Head
Waxing UnLyrical
APRIL 5, 2011
On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. Image: Lynae Zebest via Flickr, CC 2.0. Tools like Radian6, Netbase, etc., don’t work without analysts.
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