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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. Image: Lynae Zebest via Flickr, CC 2.0. Tools like Radian6, Netbase, etc., don’t work without analysts.

Radian6 177
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Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

Why: this post published while I was traveling. And I echo her sentiments. Image: chooyutshing via Flickr, CC 2.0. When I first saw the headline pop up, I didn’t think too much of it. But then I read it. And when you read it, you’ll see why I included it. What it does for my analytics remains to be seen.

Postrank 160
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In the site’s words, “Think of asking your favorite teacher about Leonardo Da Vinci, or your most well-traveled friend about Buenos Aires: this is the experience Qwiki will eventually deliver, on demand, wherever you are in the world… on whatever device you’re using.&#. A powerful people search tool.

Tools 206
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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0 Sorry, I won’t be telling you in this post.

Class 178
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In this case, I’d imagine that there has been a tremendous amount of support and positive sentiment expressed toward the Royal Caribbean brand, and while there are some people who were upset that they didn’t get chosen (perhaps), the campaign seemed to have been an overwhelming success. mentality there.

Brands 133
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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Words, deeds, and intentions travel quickly on the coconut wireless as well as on social media. Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii. Photo Credit: Mannequin Clique by quinn.anya on Flickr.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.