In claiming that “the medium is the message&# McLuhan expresses the sentiment that there is a symbiotic relationship by which the medium influences how the message is perceived, creating subtle change over time… a medium affects the society in which it plays a role not only by the content delivered over the medium, but by the characteristics of the medium itself.&# ( wikipedia.com ) We have been blessed to have multiple inspiring and challenging conversations with people over the last few weeks/months. Extanz – PR 2.0 That’s why web 2.0 But here’s the issue. MORE >>

Image by always13 via Flickr. The problem with automated sentiment analysis. As part of our review of social media monitoring tools we compared their automated sentiment analysis with the findings of a human analyst, looking at seven of the leading social media monitoring tools – Alterian , Brandwatch , Biz360 , Neilsen Buzzmetrics , Radian6 ,  Scoutlabs and Sysomos. And the outcome suggests that automated sentiment analysis cannot be trusted to accurately reflect and report on the sentiment of conversations online. It’s thanks to the way they use Twitter. MORE >>

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Image courtesy Flickr Ktow. If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. “ The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! ” lays out some measurements we should all have down pat.  And it is not AVEs! Impressions A.k.a. measuremen MORE >>

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. leader, on the other hand, ascribes importance to the productivity of a group. pts Settings. MORE >>

Big Iron at the Australian Open January 27, 2010 in posts Image by trib via Flickr On Monday this week, IBM flew me to the Australian Open for a day at the tennis and a behind the scenes view of the technology they provide to this and other events in their role as the key technology provider. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. We got to see two significant matches in the round of 16 – Verdasco vs Davydenko and Stosur vs Serena Williams. MORE >>