Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.
BP Facebook Sentiment
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.
Tone or Sentiment — The New PR Standards
FEBRUARY 13, 2013
Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Image courtesy Flickr Ktow. If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” How: Sentiment analysis on the mentions. Who is monitoring you?
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. Photo credit: cayusa via flickr. How do you define success with leveraging social media? Being first to market doesn’t guarantee success, nor is it a requirement to gain success. Most Commented.
WOM: What's Really Behind The Buzz
NOVEMBER 24, 2010
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. How many heads? That’s what we do. know I did.
Customize Your Blog's Error Page in 5 Easy Steps
NOVEMBER 4, 2010
First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Mark as read Approve comment Let me echo Marys sentiments. Don’t you want the back story first? Fourth?! And they wouldn’t bother to poke around on the blog to find it. Double yikes.
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
In fact, I said it on national television when I visited Bloomberg TV in February: In addition to the AdAge article, this sentiment was recently reflected to two Inc. Photo Credit: enigmabadger (Flickr). What is it going to take to realize there's a better way to do things? While it may be difficult to accept, it's true. But they aren't really focusing on your brand most of the time.
Automation in Public Relations Measurement: Yea/Nay?
NOVEMBER 18, 2010
Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises? Meaningful Sentiment says: November 20, 2010 at 2:30 am [.]
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Stage 1: Launch.
Harnessing the Power of Big Data for Public Relations
JANUARY 24, 2013
Image: The IBM Curiosity Shop via Flickr, CC 2.0. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. So, what is big data ?
Good Customer Service Starts at Your Front Door
SEPTEMBER 27, 2012
They are actively monitoring customer sentiment, on the alert for both positive and negative conversations and feedback… positive so that they know what’s working right; negative so they can alert the appropriate parties and respond quickly and positively. Image: Infrogmation of New Orleans via Flickr, CC2.0. True to my abysmally disorganized self, I showed up early. Yeah, it is.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
wonderful little sentimentality called nostalgia. Defined as “a sentimental yearning for the happiness of a former place or time,” nostalgia can be evoked through any and all five senses. By Laura Petrolino. A big reason the holidays are so special to me is because the memories that surround them. Why do these memories mean so much to us? great case study for this is the Timehop app.
MARCH 27, 2012
” I have never, and probably will never, forget that sentiment. Image: Richard Elzey via Flickr, CC 2.0. When I was still fairly new to drama school, I was going through a rough patch. And she was one of those lovely women who are so polished and graceful, you’re a little frightened of them. and they don’t take to everyone, if you know what I mean. Choices.
Choices and Lessons
MARCH 17, 2013
wholeheartedly agree with Chris’ sentiment. Image: Flickr, via CrazyFast ). Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like. also think we can go a step further and apply this beyond a single moment. We can ask, “What choices did we make that led us here, now?” You should too.
Turning Marketing Measurement on its Head
APRIL 5, 2011
On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. Image: Lynae Zebest via Flickr, CC 2.0. Pretty radical, eh? So that’s what we talked about. It was really interesting. Tools like Radian6, Netbase, etc.,
What Marketing Can Learn From Public Relations Analytics
MARCH 28, 2011
“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.. Image: Angelo Juan Ramos via Flickr, CC 2.0. We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. Focusing on the numbers. And so on.
Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence
JANUARY 27, 2016
Image Credits: Michael Coghlan on Flickr and Freepik. For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Sharing Social Intelligence Breaks the Silo Mentality.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. ” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. How can you quickly find out how far a link has spread on Twitter? PingTags.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. $. Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $. It enables you to search for keywords on Twitter, Facebook, blogs, YouTube, Flickr, and more. Businesses also need to measure, analyze, and report on their social media efforts. Alterian.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Flowtown.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand. Getting a 20% sentiment mapping for individual comments is a very high number. Have an account? Social media has come of age. Not many, right?
Social Media for the Boardroom
Buzz Marketing for Technology
SEPTEMBER 29, 2010
They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Email this to a friend?
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Beevolve Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. Dialogix Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry, and competitors on Twitter, Facebook, YouTube, Flickr, news Web sites, forums, MySpace, and more.
Weekly Roundup: The Spin Sucks Edition
APRIL 17, 2011
And I echo her sentiments. Image: chooyutshing via Flickr, CC 2.0. I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one! – blog. But that’s what you get for Gini Dietrich and her guest bloggers writing such smart posts that had me go, “Dammit, why didn’t I write that first?!.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
Here are a few to help you get you started with sentiment and behavioral analysis so you can maximize Twitter’s benefits: Twazzup : A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. How is your brand perceived? What are people saying about you and your products? Wide reach. Direct feedback. How much do they tweet?
10 Words And Phrases Social Media Pros Should Help Their Clients Understand
DECEMBER 9, 2011
Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first. And it’s certainly not the same as Klout. Cheers!
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. On Actionly you can monitor what people are saying about your brand, products or industry terms on various social media channels such as Twitter, Facebook, Flickr, YouTube, Google Buzz, Blogs, and News. Focus on analytics and sentiment analysis.
Lessons From a Very Public Break-Up
OCTOBER 17, 2011
Positive sentiment doubled. #1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. We categorized these messages based on sentiment (i.e. Title image: smemon , via FlickR, CC 2.0. Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. How valuable was that time spent listening?
Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
FEBRUARY 22, 2011
Image: Nwardez via Flickr, CC 2.0. Jim: a) Thinking mentions are the same as “ink – they are much less valuable. b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. humans. Read it?
Picking a new social media monitoring service
OCTOBER 27, 2010
The metrics that we were producing on our overall sentiment and equated net promoter score were great, problem was that they were in a vacuum. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts. With Radian6, adding sentiment to posts, Tweets, videos, etc. They also have easy graphs that show conversation share.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services Sentiment Metrics Sentiment Metrics has a reputation management tool that, just like the other services mentioned, helps you monitor what is being said about you, your brand and your products across blogs, forums and news sites. The reports you’ll receive by using this software focus on sentiment (it’s in the name), which tells you if the mention is positive, negative or neutral.
The social media strategy series: Metrics and Measurement « The Cube
SEPTEMBER 19, 2010
youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It! Would your sales increase?
10 Surefire Ways For A Business To Fail At Social Media
NOVEMBER 14, 2011
photo courtesy of anitakhart on Flickr 2) Don’t allow commenting or don’t respond when comments are left – A recent, cross-industry study by socialbakers indicates that 95% of posts left on a Facebook page go unanswered. Have you taken time to analyze what the sentiment is about your products and services? Want to fail at social media? Really? There you have it!
How Much Listening Does Social Media Listening Really Offer?
JULY 11, 2012
Image: daniel duende via Flickr, CC 2.0. Offering an all-in-one option to consolidate your social media accounts and create campaigns, videos and promotions, as well as track success and brand sentiment, JugnooMe aims to make the social web simple, accessible and monetizable for all. Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
Image: Mike Kline via Flickr, CC 2.0. Image: TimberWolf_qx via Flickr, CC 2.0. 4. Tools to use for sentiment analysis and social media monitoring: Steve said they use a lot of the free tools (Google, Twitter Search, etc.), and low-cost tools like Actionly. There’s a reason I asked Steve to be a guest on the chat… other than the fact that he totally rocks. Right.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Why do businesses need social media?
Blogging for Grasshoppers: The Most Numerous Steps To Do The.
OCTOBER 14, 2010
Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Teach your readers to take ownership of content. Good post!
Why Suing Old Navy Is Bad News For Kim Kardashian
JULY 22, 2011
Image: Powerhouse Museum Collection via Flickr, Creative Commons. Can Kim survive the wave of negative sentiment heading her way? Heard of the Kim Kardashian-Old Navy controversy? Kardashian is suing Old Navy because it aired an ad in February starring a model who, she claims, looks like her. You can see the ad here. Her identity and persona are valuable. ’. He also blogs.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii. Photo Credit: Mannequin Clique by quinn.anya on Flickr. Brands hope to use influencers to build their own influence and market their products and services. Have you experienced this? would like to hear about it.)
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Engagement levels, buzz and sentiment or an increase in the number of sales — or perhaps both? Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more about it here or keep up with all Webtrends Social products by following its blog. Mobile 2.0
Are You Measuring What's Important?
Social Media Marketing
MAY 7, 2010
Some metrics that might appeal to me as a marketer include: Likelihood of a customer to become an advocate for my brand The spread of information across the Web - especially via social tools Sentiment of comments generated by a post or campaign Effective integration of offline calls to action and online actions These are just a handful of suggestions for different types of measurement.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Claim your profiles (on sites like LinkedIn, Google+, SlideShare, YouTube, Facebook, Flickr and Twitter) and make sure they consistently describe you and your company.” ” Online Sentiment and Link Building by Search Engine Journal. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. Videos, Images & Google!