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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Target audience definition. Google Analytics.

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How to Create a YouTube Channel to Grow Your Brand and Make Money

Hootsuite

Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook.

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How to Promote Your YouTube Channel: 30 Tactics That Work

Hootsuite

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel. How to promote your YouTube channel: 30 tactics that work.

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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Want to learn more about your audience insights and performance on social media? With Hootsuite you can get a 360-degree view of your results on all social networks from a single place. Fashion brand Aerie used shoppable YouTube video content to drive Spring sales. Check out Hootsuite. Try for free for 30 days.

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How to Make Money on TikTok: 4 Easy Strategies

Hootsuite

Similar to social media creators active on other platforms, many TikTok users have already reached financial success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will probably look familiar (check out our guides to making money on Instagram and Youtube ). TikTokians?)

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7 Social Media Recruiting Tools To Attract New Talent in 2023

Hootsuite

At the end of this piece, you’ll be able to identify the helpful features and functionality of some popular social media recruiting tools. What are social media recruiting tools? Social media recruiting tools are software, platforms, or channels that aid and assist in recruitment efforts. YouTube People love video content.

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How To Create A Social Media Style Guide

Keyhole.co

Such style guides lay down definite rules on how to represent your brand on social media. They keep everyone in your marketing team on the same page and every activity on social networks on the brand. So today, we discuss how to create a social media style guide and why you need it in the first place.