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Leveraging social media to reach a wider audience

Koka Sexton

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. Social media is one of the most effective channels for businesses to grow their brand awareness and reach new customers.

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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Is there a tangible metric, or is it purely subjective? From a metrics standpoint, this principle can most effectively be tested by comparing and optimizing click-through rates. Copy for PPC and Facebook ads. Twitter, Facebook, or microblogging posts (Vary to re-purpose content). What makes online content great?

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Social Events (e.g., Rich Meyer.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), Share this on Facebook. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

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The Social Media Strategist

Social Media Network Marketing

Saturday, May 29, 2010 The Social Media Strategist Develop comprehensive social media strategy, leveraging the major social networks (LinkedIn, FaceBook, Twitter, YouTube, MySpace), blogs, video, stand-alone social newtorks, social commerce and more. How To Add Static FBML To Your Facebook Page For S. This is simple business pra.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Some of these sites also offer the ability to have commentary, including Facebook, Google Reader, FriendFeed, SocialMedian, and many others.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca