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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo. We have not tested this tool for accuracy.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Our Belief That Bigger is Better Makes It So.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. Then, figure out whether it already has posts that reach your target market.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. Here are a 6 tips to jump start your Google+ business marketing campaigns. The Unseen Sea.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. There is no guarantee that just because a website is accepting guest posts, it is reputable or credible.