Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 60

Communities Meme How To Focus Group 60

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2022

Some even made memes. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. I feel you @SlackHQ.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social media is an always-on focus group. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. And there are plenty of “pros” to celebrate. Social media can bring joy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Facebook group types.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72