Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Some even made memes. LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Facebook page vs. group.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Facebook 1.

News 72

News Social Media Marketing Facebook 72

Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” The “why” behind business decisions. Did you just have to lay off some employees?

Conversation 139

Conversation Brands Meme Social Media 139