Akamai Marketing

DECEMBER 21, 2012

If you followed the process, it was probably very clarifying for you. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). For example, increased followers does not equate directly to more sales, it equates to more reach.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

NOVEMBER 13, 2012

Never fear, you aren’t on your own through this process. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). For example, increased followers does not equate directly to more sales, it equates to more reach. the Holy Grail) in our third installment.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Your social media community manager isn’t at work or its after-hours.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JANUARY 24, 2012

The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” This McDonalds campaign was created because McDonalds KNOWS what people think of their processed food. But what happens when the relatable voice doesn’t match the company culture?

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

OCTOBER 3, 2013

The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process. For example, consumers report that humorous ads resonate most with them. And as importantly, where will social media marketing fall into the mix? Will there be more?

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

OCTOBER 28, 2012

I know that integrating social media comes with its challenges and I know its currently being discussed, but examples like Nashville Electric show what’s possible with committment. Response agencies really should be incorporating listening to the tweet stream and public Facebook posts into their process.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264