Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. link] jaybaer Exactly. Friend has lost value.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Your LInkedin page. Today, that initial contact can be created over a few hours using social media. It’s just more authentic and believable that way. Post it to your Facebook page. Your blog, naturally.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 14, 2010

Social Media is the Servant of Strategy, Not the Master [link] via @JayBaer [link] Viaspire RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Mark Smiciklas RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Jay Oatway Social Media is the Servant of Strategy, Not the Master – [link] (..)

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? What content lessons do you take away from these results?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not. Just a thought.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

FEBRUARY 19, 2016

Events attendees are great. CRM exports are great in there. If you or someone that you find has curated by hand a really good list of Twitter accounts on a topic, we can just suck that whole list in and we’re going to go out and find those people on social networks too. you can do that. You can put a competitor in.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

iPad 137

iPad Content iPhone Wireless 137

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?)

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? My 4SQ app version is 1.7.0 if that helps. link] jaybaer Interesting Danny. That is troubling.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148