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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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244: How to Find More Traffic for Your Blog Offline

ProBlogger

Offline methods to promote and grow your readership: Events (conferences, conventions, and meetups): Go to events (or create your own) to speed up engagement and build relationships. Media: Pitch ideas for stories to newspapers, TV stations, radio stations, etc. Compress to smaller transcript view.

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6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

In an interview with me, David Beck , Univision’s Senior Vice President for Social Media said, “Once we discovered that the traffic spike was coming from a single post, it became ‘all right, let’s start pushing out variants of that post in some other channels, very quickly.’” click to tweet ).

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This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. Content marketing is about way more than blog posts, videos, infographics and the like.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

I was a sports reporter. Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer. Blog post: If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media by Buffer. Ebook: 9 Simple Steps to Master Social Media for Events by Eventbrite.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

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How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is.

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