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Book Review: Social Media Marketing

Webbiquity SMM

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

Review 152
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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. Their commitment to social media : Are they dabblers in social media or serious aficionados?

Plaxo 103
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Yet with social media, there’s a perception that it’s easy to score freebies. You can see all the places I’ll be on my FB page or Upcoming.

Products 267
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. I’ve been to the aforementioned three types of events.

Marketing 240
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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days).

Web 2.0 104