Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Many of these drawings appeared on the Draw Something Facebook page , and there was a chance players could see their drawing featured as the “Lexus Stunning Doodle of the Day.”
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