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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox.

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United Way of Central Indiana Recognized for their Social Media.

Firebelly

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.    Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article.

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Are You Making This Common PPC Mistake?

Small Business Mavericks

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. And it makes sense.

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YouTube Tuesday: Checking In With Facebook Places

Firebelly

Posted by: Mike Brewer | August 24, 2010 at 10:23 PM Facebook Places gives me the impression of being like a travel journal, almost - but certainly with a lot more microscopic detail. Love the blog - wish I had more time to participate in the conversation. The worrying thing is that it's a travel log that everyone can view.

YouTube 133
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Me on Tom Foremski on PR

Danny WhatMough

PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Concentrate on pleasing your customers, let the search engines optimize themselves.” Do I think journalism will die? ” I couldn’t agree with him more. Do I think the press release will die? Very likely.

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Learn More About Internet Marketing – Free Course

Kikolani

Mark Thompson of Search Creatively and Stay on Search (also a regular on Search Engine Journal ) has created a great course covering all the aspects of online marketing. Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic.

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