Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
” Budweiser is not new to embedding digital experiences into its packaging. ” And NASCAR fans are are very active participants in realtime media (scroll down to the Twitter comments from NASCAR fans), so the tie-in with NASCAR may be a smart way for Bud to create an engaging connection with digitally active fans. .”
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