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CONVINCE & CONVERT MARCH 25, 2012 Is Social Media Strategy Required or Redundant? I don’t have a problem with Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. To which he replied: No. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. No replies. | JEFF KORHAN MARCH 25, 2012  Social Marketing is a Process Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. Nothing more, and nothing less. | SOSHABLE MARCH 25, 2012  The Current Stats on Facebook will Boggle the Mind There are over 100 billion connections between people and businesses on Facebook. Please re-read the first sentence and let it sink in. Normally the information we find in infographics, articles, and videos require analysis and digging deeper into them to understand what they really mean and how they can be applied to business and life in general. Facebook is huge. It’s getting huger. | ARI HERZOG MARCH 25, 2012  6 Guest Blogging Emails That Suck The top navigational bar of this blog makes it very clear that guest blog posts are accepted. want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. wanted to make sure my topic fits with your theme. Period). | | | | | | | |
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CONVERSTATIONS | SUNDAY, MARCH 25, 2012  Google+ for the Rest of Us: A Simple How-To eBook
A How-To Handbook. “ The key to social media is to use the right tool for the job. Not ‘everyone’ should use Twitter or Facebook or Google+, because everyone’s needs are different. ” - Guy Kawasaki in What the Plus!: Google+ for the Rest of Us. Guy Kawasaki loves Google Plus. He says so early in his newest book, What the Plus!: Google for the Rest of Us. Yet this read, in e-book form only (and only $2.99) is a “How-To” book, simple and thorough. If you’re toying or testing the idea of using Google+ for your business, What the Plus! MORE >> -
PROBLOGGER | SUNDAY, MARCH 25, 2012  The Rise of Visual Storytelling In Marketing
This guest post is by Magdalena Georgieva of Hubspot. The September 2011 introduction of Facebook’s Timeline proved prophetic. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Visual, as it turns out, is also the direction in which the world of online marketing has headed. The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. Then, marketers assume the responsibility of qualifying the new visits and converting them into leads. What’s so irresistible about images? MORE >> -
CREATIVE RAMBLINGS | SUNDAY, MARCH 25, 2012 Guest post: How keeping it real on Twitter can lead to site traffic
The following is a guest post by Danielle R. Her bio is at the end of the article. Founded in 2006, Twitter is well-known for being a great resource for disseminating information easily and quickly. Despite competition from other social networking sites like Google+, Twitter remains a great marketing tool that attracts people from all. Tips Twitter interaction tips traffic twitter MORE >> -
PROBLOGGER | SUNDAY, MARCH 25, 2012  Pinterest Basics for Bloggers
This guest post is by Yang of ChilliSauce.co.uk. Does your world only revolve around Facebook and Twitter? Now it’s time to move on: in case you haven’t heard, Pinterest is the new rising star of social media! Pinterest was developed in December 2009 as a closed beta that was released within a restricted group of individuals. After it opened registration to everyone in 2010, the Pinterest boom began. On August 16, 2011, Time magazine named Pinterest among the “50 Best Websites of 2011”. Pinterest has dominated the headlines in Mashable , TechCrunch , VentureBeat and many other websites. MORE >> -
CREATIVE RAMBLINGS | SUNDAY, MARCH 25, 2012 Guest post: Ways to build brand image through social media buzz
The following is a guest post by Emma Tomlinson. Her bio is at the end of the article. What do you think is a good way to market your business and your offers? There are actually plenty of answers – organise events, set up and distribute advertising materials (e.g. flyers, display banners, billboards, and brochures), Blogging Branding Great Resources Tips build a brand image Emma Tomlinson guest post social media buzz MORE >> -
- Is Social Media Strategy Required or Redundant? CONVINCE & CONVERT | SUNDAY, MARCH 25, 2012
- Lack of Processes (or the Wrong Processes) biggest problem in Social Media Reporting and ROI WEB METRICS GURU | SUNDAY, MARCH 25, 2012
- ORGCon 2012: My experience and thoughts THE WAY OF THE WEB | SUNDAY, MARCH 25, 2012
- The Future Of Television Is Social TWIST IMAGE | SUNDAY, MARCH 25, 2012
- Google Analytics Adding New Ways To Analyze Web Sites SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 25, 2012
- Promote Your Event Series – Plancast CREATIVE RAMBLINGS | SUNDAY, MARCH 25, 2012
- 6 Guest Blogging Emails That Suck ARI HERZOG | SUNDAY, MARCH 25, 2012
- Samsung creates Olympic Genome JEFF ESPOSITO | SUNDAY, MARCH 25, 2012
- Yes, There Really Are a Lot More Pitchers Today PAUL GILLIN | SUNDAY, MARCH 25, 2012
- Social media: can’t live without it, can’t live without it SOCIALIZED | SUNDAY, MARCH 25, 2012
- Cater To The Hardcore Fans FEVER BEE | SUNDAY, MARCH 25, 2012
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