Tue.Aug 16, 2011

Trending Sources

10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. Make sure to include a headline.

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Boutique PR Agency vs. Large PR Agency: The Pros and Cons

Spin Sucks

Most of you know I spent the early days of my career at Fleishman-Hillard. loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. remember looking around his office and saying, “In here looks good.&#. became somewhat of a pet to him.

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

Tweet. As I continue to work towards my challenge of reading 26 books in 2011  (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. All together, fifty news magazines to inform lead opinion makers.

Nine Simple Strategies to Help You Land a PR Job

Spin Sucks

Today’s guest post is written by Laura Click. In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job. Ramp up your digital footprint. lauraclick.com ). Start blogging.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Break It Down, Twitter


The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). We discussed Tweeting more information-related content, but I also told her the key is to get retweeted by major Twitter players. You all know, that ripple effect thing. And I found her digital fairy godmother — Twtrland.

Spamming Mechanisms

Twist Image

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately," but I would now willingly remove the words "bulk messages" and change it to just "messages." " The sheer volume of spam is staggering. Is nothing sacred? Spam is most irritating not because it clogs up every channel of communication and not because it is clearly a speed bump in everyone's productivity. Spam is not marketing.

Search Engines Not Doing Enough to Stop Hackers

Bill Hartzer

The search engines, Google , Yahoo! , and Bing are great at helping us find information on the web. If you are like me, I personally perform a lot of search queries every day, finding new information and visiting new websites every day. That’s why I use a search engine. However, the search engines are indexing too much information on the internet–and as such, they are not doing enough to stop hackers. They are helping them. Hackers continue to use search engines such as Google, Yahoo!, Let’s take, for example, the search query above. That search query is not typical.

Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. You can also download the Social Media PR Singapore brochure from Scribd. Why Attend. Been There? Done that? But results are not showing?

A World Gone Social

Learn how companies must adapt to survive.

CRM for the SMB

Small Business Mavericks

By Lauren Carlson. Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. But times have changed. Today’s CRM market is filled with many systems that are appropriate for the small business owner. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset. To help you sort through the many available systems, we have compiled a list of our five favorites. Sage ACT! – Sage is a legacy vendor in the CRM space, and ACT! is one of the strongest products in their portfolio. CRM Analyst.

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Let Twitter Improve Your Copy Editing


This guest post is by Jason of FindingMyFitness.com. You know that one of the “tricks&# to writing great posts is to keeping the content short , crisp, and clear. So why is that so hard to do? Adopting the Twitter method. Ever write a great tweet and have to shorten it because it doesn’t fit? You tweak and edit until you get your point across in 140 characters or fewer. noticed my tweets were snappier when I edited them down. I get wordy in my posts, so I wanted to practice writing more succinctly. Long sentences get shortened to 140 characters. Sometimes, even whole paragraphs.

How to be more creative - 3 Tips

Engaging Brand

Improvisation is part of our everyday life. Yet people say they are 'not creative'. But each one of us makes sentences each day, put words together  to express how we feel, what we are doing etc Speaking is improvising.it is creation which is in the moment and can be hugely powerful. We improvise, we create naturally.we avoid a puddle, we pin a blouse when the button falls off.we

Businesses Don’t Go on Vacation… But You Do

Waxing UnLyrical

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. His blog opened with: “I’m currently on vacation at the beach but that’s no reason to not continue blogging and shooting videos.&#. He also links to a post by Marijean Jaggers on managing social media while out of the office. Also some very good tips. …&#.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Video Testimonial from Montgomery M0tors

Bare Feet Studios

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. Who, on any other day, could be classified as competitors.

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Interview: Benny Lewis of FluentIn3Months


This guest post is by Kevin Muldoon of KevinMuldoon.com. Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. Over the last month or so I have been organising everything for my move to South America. Weeks turned into months and months turned into years—until I finally took the plunge this year and made the decision to go. Don’t believe me? Case Studie

Untapping the social side of beer

Jeff Esposito

This is a guest post from Nick Gosselin. As Benjamin Franklin once said,   “ There can ‘t be  good living  where  there  is  not  good drinking.&#. So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. Through the years I’ve grown to realize that “beer people are good people.&#. Finally!

10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. Make sure to include a headline.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day assistant BC make me coffee


Nearby Digital Announces Third Winner of ‘Most Liked Business In’ Competition

Social Media Citizens

Nearby Digital is happy to announce Esoteria Espresso Bar , a very cosy coffee shop on Hackney Road as the third winner of its ‘Most Liked Business in Shoreditch’ competition! The Future of the ‘Most Liked In’ Contest. Right now, we’ve got expansion on our minds! About the ‘Most Liked Business In’ Competition. It’s one of a kind.