One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The timeframe. Mashable). MORE >>

I fully intended to finish this post about creative guru Robert Newman’s digital design dharma last month. But an app conspired, my first (we just launched WebMD the Magazine iPad app in the App Store. Whew.). Before we started, I consulted the master. Reader’s Digest creative director Newman—former creative director of Real Simple and design director of Fortune , Entertainment Weekly , Vibe , Details , and New York —is app-smart. He’s been at it a while. His team just released Reader’s Digest’s 14 th app issue for the iPad and fifth for the Kindle Fire. People like to read on iPads. Time Inc. MORE >>

Those of us born between 1980 to 1995 are commonly referred to as Generation-Y.  To be honest, I think the name N-Gen (Net Generation) is more befitting.  We are certainly addicted to the internet; we grew up with it, so it comes naturally to us.  As we begin to invade the workforce, there is a noticeable shift towards a more open style of communication as well as an increase in the usage of social media.  Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. We are extremely adaptable. Interaction is key!  MORE >>

Pushing Social. Are you struggling to get your blog noticed  in a crowded and competitive niche?  Do you have to lock horns with celebrity bloggers who are sucking the oxygen out of your topic area?  Don’t worry.  You are still in the fight. You just have to outwit, outplay, and outlast the other blogs in your space. Although I’m believe that the blogging pie for most niches is big enough to support everyone.  There are a growing number of hotly contested subjects where only the nimble survive.  Being nimble means being relentless, unorthodox, and bold. 1: Know What Your Readers Want. MORE >>

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