Today’s guest post is written by Andy Crestodina. . m a capitalist, so I love the concept of competition. m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . My answer is no. Why not just ignore the competition? Or better yet, why not collaborate with them? Good idea.”. MORE >>

Bloggers are busy folks. We shoehorn post writing, promotion, and networking in between day jobs, family time, and sleep (sometimes). That’s why I get all warm and fuzzy when I discover a time saving tool that works as advertised. The latest tool, “If Then Then That” (IFTTT) has got me shouting from the roof tops. IFTTT is incredibly powerful. It works by automatically performing specific actions based on a trigger. For example, IFTTT can watch an RSS feed for a specific keyword and perform a task when it is triggered. am an IFTTT addict. Here we go: Feeding the Twitter Beast. MORE >>

The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Simply because a brand has a huge name recognition means that the audience of users within social media will pay attention for a moment. MORE >>

We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. According to the Chicago Sun-Times , Italian Coast Guard officials said emergency generators are keeping the ship’s control room illuminated and communications equipment such as radios running. And this is a big BUT. MORE >>

So in case you haven’t jumped on the bandwagon, just have, or are wondering what all the hype is about, Pinterest is still sizzling. It’s a fun and useful tool that brands can use to their advantage in order to show a more visual side to its consumer market. Now here’s what’s really important…how to truly capitalize on Pinterest and all it’s glory: 1. Integrate with other social networks: Allow your target market to see you on all the places they play. Share your new pins on your Facebook page or Tweet them out. Marketing Campaigns with Pinterest. Wish List. Sources: [link]. MORE >>