Waxing UnLyrical
DECEMBER 4, 2013
'Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.
The Realtime Report
DECEMBER 4, 2013
'The ugly holiday sweater trend lives on. In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. Fans of Budweiser UK (or prospective designated drivers) can enter to win a machine-made sweater on Facebook and Twitter from now until 10 am on December 6th.
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The Social Media Incubator
DECEMBER 4, 2013
'The holiday season is in full swing, which means plenty of mail and packages are being sent around the world. According to USPS 2011 statistics , 16.5 billion letters, cards and packages are sent between Thanksgiving and Christmas. If you find yourself sending a lot of mail this holiday season, and you use the United States Postal Service or UPS, then this week’s apps of the week may be perfect for you.
Ari Herzog
DECEMBER 4, 2013
'I am looking for a few good blogs that I can start reading and sharing. If you like reading my blog then chances are there are other blogs you like reading too — and I want to know what they are and where they exist. There are blogs on every subject imaginable and that’s all and well but I only care for blogs that are about digital media like mine.
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Small Business Mavericks
DECEMBER 4, 2013
'Google Trends has announced some new innovations in its research tool. Specifically, they’re working on reducing ambiguity in search terms. The example they use is a comparison in search data between “Harvard University” and “Rice University.” If you just input “rice,” then your data could be skewed by search results data that isn’t related to university comparisons, but a new beta announcement seeks to remedy that shortcoming.
Twist Image
DECEMBER 4, 2013
'How much of your business day is spent focused on the things that really matter? Almost a decade ago, I came across the thinking of Dan Sullivan (also known as The Strategic Coach ). Those who know the infamous Strategic Coach Program speak about it with a reverence unlike any other type of mastermind-like initiative that I have come across. I have friends (who are successful beyond most of our wildest imaginations) that attribute their success directly to their involvement in Sullivan''s progr
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Writtent Blog
DECEMBER 4, 2013
'There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. That’s one of the reasons we can’t help but love the term “call-to-action,” because it’s quite literal and to-the-point. Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity.
Proactive Report
DECEMBER 4, 2013
'Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let’s first define what these terms mean: Output : The actions you take, the product you create and distribute.
Twist Image
DECEMBER 4, 2013
'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
ProBlogger
DECEMBER 4, 2013
'Earlier this week Facebook published a FYI update about more updates that they’ve been making (and are about to make) to what will show in users news feeds (thanks to Jen at FBAdslab for the tipoff). The information is particularly relevant to those of us with Facebook pages who are sharing links in the hope of driving traffic back to our blogs.
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Firebelly
DECEMBER 4, 2013
'2014 is approaching quickly and with it will be all sorts of new resolutions, new ideologies and new mindsets. A new year is a great time to get a fresh start, not only in your personal life, but also professionally. The year 2014 will bring about some new trends in all facets of business, but public relations in particular will continue to see rapid changes.
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