Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willm

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Bill Hartzer

FEBRUARY 10, 2016

Brands that have purchased their own.BRAND TLD (Top Level Domain) shouldn’t worry about moving their websites. I recently asked Gary Illyes, the Webmaster Trends Analyst at Google, about the effect on search when you move your website from a.COM domain name to a domain on your own.BRAND TLD. Hey @methode, how does G treat a site if moved from brand.com to www.home.brand ?

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Waxing UnLyrical

FEBRUARY 10, 2016

Guest Post by Jayme Soulati. If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. Am I right? Whew.

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Convince & Convert

FEBRUARY 10, 2016

What Is Your Brand’s Personality? What are archetypes? As the Swiss psychiatrist Carl Jung classified them, archetypes are a universal and subconscious concept, “images that are integrally connected to the individual by the bridge of emotions.”. Margaret Hartwell is well-versed in Jung’s psychology of archetypes and she brings her expertise to the Business of Story to apply this psychology to brand initiatives, creation, maintenance, and reinvention.

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Devumi

FEBRUARY 10, 2016

While some SEO experts are still trying to figure Twitter out, there are a handful that have been doing it right for a long time. These people have huge audiences of followers and provide great information for users. By examining how these SEO experts excel, you can turn your own Twitter feed around. You might […]. The post SEO Experts Harness the Power of Twitter appeared first on Devumi.

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Convince & Convert

FEBRUARY 10, 2016

What’s Trending? Heather Whaling launched Geben Communication in her dining room and successfully (and quickly!) turned it into an award-winning PR firm. As the company grew, she was able to shift her attention and focus to what she’s most passionate about—business development. She wants to make sure she and her clients are constantly pushing the envelope, so she does a lot of trend monitoring: checking out what the big companies are doing, what people are talking about, and which new idea

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Social Media Network Marketing

FEBRUARY 10, 2016

One Bitcoin Price Is Rs. 25441.08/- And $ 374.

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Twist Image

FEBRUARY 10, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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ProBlogger

FEBRUARY 10, 2016

This is a guest contribution from Tewfik Cassis. For a startup or brand new blog, every milestone poses its challenges, but perhaps none more so than the first one – that daunting task of breaking outside of your friends and family into your first set of real readers or customers. It can be overwhelming for many. Where do you even start? How do you break in to an already oversaturated market?

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Convince & Convert

FEBRUARY 10, 2016

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. (highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen.

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A beginner's guide to social media automation tools and getting automation right.

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Convince & Convert

FEBRUARY 10, 2016

Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B increase in spending during Valentine’s Day. From jewelry and clothing to dinner and flowers, people are throwing out the big bucks for their significant others. Assuming you aren’t in the business of selling love, don’t let all the candy and flower talk deter you from getting in on the gift-giving action.

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