Fri.Apr 27, 2012

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Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week


Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz.

How Volkswagen Creates Visual Engagement


Tweet We have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

Can You Really Write a Short Book in 8 Weeks?

Debbie Weil

Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well. If not 10,000, then a lot of time over a period of years

#FollowFriday: Kelly Dietrich

Spin Sucks

Please allow me to introduce you to Mr. D aka World’s Most Patient Man aka love of my life (well, he competes with Jack Bauer for that title). It is Kelly’s birthday today. Because he’s not on any of the social networks (bane of my existence), it doesn’t make much sense to #FollowFriday him. But I thought it’d be fun to wish him a happy day anyway.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Concentrate on Your Business with Adwords Management


One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. perfect example is the management of your Google Adwords account. Becoming an expert in Google Adwords takes a lot of practice and research.

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

Spin Sucks

It’s the end of April. How did this happen? feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote about Marketing in the Round.

News 22

Fetching Friday – Resources Mashup & Canary Sky


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content Marketing. Here are six reasons why! Those people are clueless.

Show 382 - Calculating return on social influence

Engaging Brand

This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Mark W Schaefer , who is included Forbes magazine “Power 50? social media influencers of the world, of Business Grow  joins Anna Farmery to discuss . Why measure social influence and what is the return on influence. How you can't buck influence scoring in the long term .

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present. Photo courtesy Wikipedia.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Write a Great Paragraph


This guest post is by James Chartrand of Damn Fine Words. There are eight million posts out there about how to write a great headline. Copyblogger ’s written about half of them. I’ve written a few myself. But you know what none of us tell you? What to do after the headline. You know, the actual “content” part. It’s not enough to create killer headlines or spectacular introductions. It’s not enough to write compelling content (and we don’t tell you how to do that either). It’s not enough to use storytelling. Which really means you need to know how to write a stellar paragraph.

Two Steps To Turn New Twitter Followers Into Genuine Connections

Absolute PA

In this video I cover one of the questions I get asked most by new Twitter users. In it I explain. Why being followed by complete strangers on Twitter is a good thing. Why Twitter’s open, no gate-keeper policy makes it the most social place online. The two-step process for starting genuine connections with your followers. Do You Want To Be Brilliant On Twitter? No BS. Find Out More!

Social Media Kindness: The New "Little Black Dress"

Diva Marketing Blog

This week I had the amazing opportunities to particiapte in two "taking online offline" experiences. Experiences I would never had if it were not for Diva Marketing, blogging and of course social media. The other was at digital agency  Engauge  where I was part of a blogger influencer discussion with about 10 other women.  . We had wonderful, interesting discussions. Skip over and take a look.

Are You Using Twitter To Its Full Potential?

Small Business Mavericks

Twitter can be a small business owners best friend, or worst enemy, depending on your approach. If you are not thoroughly conversant with how Twitter can be used to promote your business, a good place to start is on Twitter’s own “ Twitter for Business ” pages. You can download a 20 page Twitter business guide and read it at your leisure. know a lot of businesses feel that Twitter is not for them. Often, the reverse is true, and the reality is that Twitter is not for the business owner. The one piece of advice that rarely gets mentioned is comfort. Social Media Twitter

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Four Reader Myths You Can Safely Ignore


In blogging, we often talk about the reader or the visitor, and what our audiences like (or don’t!). A lot of blanket statements are made around the ways we approach and connect with our audiences. But many of these ideas are little more than myth. Let’s look at four of the most common myths—and why you can safely ignore them. Myth #1. Readers don’t like to read. This is one of the most common reader myths. It’s true that readers may have limited time and attention spans, and may feel a lot of pressure or be juggling distractions when they’re online. Myth #2.

Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

So how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week. Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. The kicker, the toy is widely available.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present. Photo courtesy Wikipedia.

Search Engine Optimization Tip: Links Surrounded by Text

Bill Hartzer

Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you may not know about is the text that surrounds your links. This is just as important as your internal links with anchor text. You may have a link in the footer or the sidebar of someone else’s web site. Yet you need to find out what the surrounding text is around those locations. Search Engine Land.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Read on for insights from Ryon, and our  Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). Listen Now. The RSS feed is: [link].