When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric. The Usual Scenario. have seen this happen over and over: a first-time media buyer at the management level is very skeptic about investing, say for example, $1.40 Takeaway. MORE >>

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. Many companies have had success by getting their audience to scan with their mobile phones and submit their contact info for a contest, donate to a charity, or simply visit the brand’s website. They ‘re mostly random dots, squares, or other shapes. MORE >>

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. To be effective, orignal, quality content is key and  until recently companies had often underestimated the time and resourses required. Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. MORE >>

Over the last several weeks I have been looking at The 6Dgree’s platform, for which you can take a real look at the platform, here (the demo may take a few minutes to fully load, so be patient).   There’s also a video that explains some of what you can do with 6Dgree, below. … Introduction [.]. 6Dgree Cyfe Infinigraph PeekAnalytics Radian6 Recorded Future Salesforce Sprinklr venuelabs WealthEngine MORE >>

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. Whatever the case, data is supposed to help you make those decisions faster while getting better results. These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button. MORE >>