Sat.Feb 11, 2012

Trending Sources

The Social Media Lifecycle [Infographic]


The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. Coke is world’s No. Facebook brand.

Some Handy Social Networking Statistics and Trends

Direct Marketing Observations

Infographic by – Conversion Rate Optimization Company Invesp. social media

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Six Quick And Easy Branding Tips

Small Business Mavericks

Is it important to brand a small business? You bet it is, and it isn’t as hard as many people imagine. Wesley LeFebvre has an interesting article on Small Business UK that discusses why and how you should brand your business. Of particular interest is the how, and he talks about five cheap ways to brand your business. His suggestions include: Getting a branded logo, Customizing your subscribe box, Linking your social media profiles, Adding an “About Us” page, and. Including a personal photo. I’d like to add one more – being seen with your brand or logo.

Director of Search Engine Optimization – Dallas Texas

Bill Hartzer

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. If you have the qualifications, then feel free to get in touch with me and I will forward over the contact details to you. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e. Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs.

Brainstorming: can you force creativity?

Danny WhatMough

Brainstorming. Anyone that has worked in marketing will be familiar with the concept. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with ‘ideas’ I’ve even been on ‘brainstorming training’ where tips and tricks for better brainstorming are unveiled. Can you really force creative processes? But Can We Rework It?”