Sat.Feb 11, 2012

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The Social Media Lifecycle [Infographic]


The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. Coke is world’s No. Facebook brand.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

Some Handy Social Networking Statistics and Trends

Direct Marketing Observations

Infographic by – Conversion Rate Optimization Company Invesp. social media

A World Gone Social

Learn how companies must adapt to survive.

CPA: A Viable Alternative to CPC


When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.

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Six Links Worthy Of Your Attention #86

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Literally Unbelievable. " The Onion is funny. But nobody would take it seriously, right? Turns out, plenty of people -- including the occasional congressman -- do, frothing with righteous indignation all over Facebook. Hilarity ensues. What the Internet needs is a healthy dose of skepticism." " (Alistair for Hugh). Retro design is crippling innovation - Wired. In this Wired UK piece, Clive Thompson reflects on just how we limit ourselves." Check this out."

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How I Expanded the Demographic of My Niche Blog to Include Every Person Online


This guest post is by Sonal Pandey of Tap Easy. Some things don’t get better with time. This was going to be one such case. Here I was, sharing an awesome technique capable of changing lives, but not many were paying attention. My niche had the perfect demographic—open-minded, receptive, and suitably educated, with interests ranging from psychology to health and fitness. And yet… I had over 35 solid posts on the blog. I had a video up on the sidebar demonstrating exactly how to use the revolutionary technique. also had a newsletter opt-in with a desirable giveaway. It got worse.

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Six Quick And Easy Branding Tips

Small Business Mavericks

Is it important to brand a small business? You bet it is, and it isn’t as hard as many people imagine. Wesley LeFebvre has an interesting article on Small Business UK that discusses why and how you should brand your business. Of particular interest is the how, and he talks about five cheap ways to brand your business. His suggestions include: Getting a branded logo, Customizing your subscribe box, Linking your social media profiles, Adding an “About Us” page, and. Including a personal photo. I’d like to add one more – being seen with your brand or logo.

Director of Search Engine Optimization – Dallas Texas

Bill Hartzer

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. If you have the qualifications, then feel free to get in touch with me and I will forward over the contact details to you. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e. Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs.

Brainstorming: can you force creativity?

Danny WhatMough

Brainstorming. Anyone that has worked in marketing will be familiar with the concept. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with ‘ideas’ I’ve even been on ‘brainstorming training’ where tips and tricks for better brainstorming are unveiled. Can you really force creative processes? But Can We Rework It?”

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.