Fri.Sep 30, 2011

Trending Sources

#FollowFriday: Joe Hackman

Spin Sucks

Joe Hackman is one of my favorite people to obsess with about things such as Groupon walking away from $6B or non-targeted PR pitches or crazy women who ask for donations with unprofessional photos on her client’s website. Then, just a few weeks ago, he thought he’d debate Danny and me about having online enemies. It turned out he agreed with us. Have a question about cloud computing?

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5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through. Very nice layout and intuitive. Web Design

Content & Conversations: The MBJ Rule


It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. No examples necessary.

How to Avoid Action Figure Disorders

Ari Herzog

The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. Twitter and Google+ are not far behind. Thank you for reading! Productivity

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Fetching Friday – Resources Mashup & Facebook Reassurance


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Need to generate more income from your blogging revenue?

A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full boar into marketing and communications. My journey (which includes this Blog) has also brought me back to journalism part-time (I do a bi-weekly column for the Montreal Gazette and Vancouver Sun along with a column, Media Hacker , for The Huffington Post ). There's something very wrong happening here. can't tell you how often this happens. More often than not, writers do not have beats. now you know about my client."

September 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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3 Questions To Ask Before You Build Your Social Media Plan

Diva Marketing Blog

Ask two people if you should include social media as a part of your business communication strategy and you'll get at least three different answers. MSN Business On Main offers an interesting post written by Polly Schneider Traylor  Are You Wasting Your Time On Facebook and Twitter? Polly's post includes insights from a range of people working in B2B and B2C. lots of talking. Bonus Tip! to listen.

A World Gone Social

Learn how companies must adapt to survive.

How Many SEOs Do You Need?

Small Business Mavericks

Here’s a joke for you: How many SEOs does it take to optimize a website? Answer: Only 1. So that’s not funny? didn’t suspect it would be. It’s not really a joke. The reason I bring it up is because some clients seem to believe that if they hire multiple SEOs to work on the same website, then they’ll get better search engine rankings. That’s not true. In fact, you could actually be hurting yourself. Not all SEOs think alike. Some put more emphasis on link building while others emphasize on-site SEO factors. But can you really expect them to do that?

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Show 353 - How to Innovate You

Engaging Brand

Show 353 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. They discuss. Innovation is not a thing - its about relational improvement. The problem with defining innovation. How to be curious in everyday life and an example of curiosity whilst travelling.

Why Your Brand Is Everything


This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. Let’s begin with some word association: Disney World. Apple. McDonald’s. Goldman Sachs. What did you think about when I mentioned these brands? What words came to mind? Thoughts? Feelings? Images? Image copyright Andy Dean - Whatever it is that came to your mind is the brand image you associate with that company. When I think of those companies, I think of (respectively): family fun. serious athletes. youthful and innovative. cheap. careless. heartless. You are an idea. What are you? What about me? practical.

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

In the game of basketball there’s something that really can separate the good players from the average players. A lot of  players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet. In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. Then Then we wait. We measure.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five for Friday

Jeff Esposito

I am really looking forward to this weekend. On one hand it means I am just one more work day before heading to Florida on a family vacation and on the other, well I get to watch a bet with my brother on who wins the Ravens-Jets tilt this weekend. I am really looking forward to him rocking a Ravens jersey at Christmas. Only downside to the week was the humidity and flipping rain yesterday, hopefully the weekend is nicer. How was your week? Hopefully it was a good one and you have a great weekend. Hope you enjoy this week’s edition of Five for Friday. How to find a job using social media.

What Does the New Facebook Mean for Brands?


This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of  a summary of Facebook-related analysis, I asked her if I could repost it here for you. Enjoy, read all the links – but don’t freak out. Let the changes percolate for a while. We’ll see what happens and we’ll post more about the implications later.