Jon Loomer
FEBRUARY 26, 2024
Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.
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Jon Loomer
FEBRUARY 26, 2024
It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.
Social Media Today
FEBRUARY 26, 2024
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
FEBRUARY 26, 2024
Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds
Social Media Today
FEBRUARY 26, 2024
The campaign aims to highlight the additional benefits available to paying LinkedIn users.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
FEBRUARY 26, 2024
The rules around data scraping may require updating for the social media era.
Keyhole.co
FEBRUARY 26, 2024
Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin.
Social Media Today
FEBRUARY 26, 2024
A handy reminder on how to avoid Apple's new fees on boosted posts.
Social Media Today
FEBRUARY 26, 2024
A handy reminder on how to avoid Apple's new fees on boosted posts.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
FEBRUARY 26, 2024
The new feature could facilitate more IRL connection and be a consideration for marketers with physical locations.
Social Media Today
FEBRUARY 26, 2024
Threads has been testing it with selected users over the past few weeks.
Social Media Today
FEBRUARY 26, 2024
X Hiring has seen rapid growth since being rolled out to all Premium users.
Social Media Today
FEBRUARY 26, 2024
X Hiring has seen rapid growth since being rolled out to all Premium users.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
FEBRUARY 26, 2024
Threads has been testing it with selected users over the past few weeks.
Social Media Today
FEBRUARY 26, 2024
The rules around data scraping may require updating for the social media era.
Social Media Today
FEBRUARY 26, 2024
The new feature could facilitate more IRL connection.
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