Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. First, never blow off a post.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. Also, hiding on your feed “friends&# whose advice you haven't really vetted out is an option.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MARCH 4, 2010

With every such success, however, you must feed the beast or it will get hungry and wander off. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 25, 2010

Rehse-Holzer RT @AndrewBates: A Social Media Scoreboard That Works via @jaybaer | [link] [link] RobCairns RT @CrisBuckley: A Social Media Scoreboard That Works by @jaybaer [link] > May be…he's right. Worth a closer look.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 3, 2010

If it were up to them, those live feeds of the spill would not be available to the government or the public. If it were up to them, those live feeds of the spill would not be available to the government or the public. RT @jaybaer: The two words BP should steal from umpire Jim Joyce.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

Social media is at least as much science as it is art, and the agencies that develop those capabilities will have a meaningful edge. There’s a way to get your Facebook update seen in more news feeds. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 14, 2010

[link] Claude LaFreniere [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" [link] #SocialMedia /cc @feedly [link] Claude LaFreniere [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" [link] #SocialMedia /cc @feedly [link] Claude LaFreniere [ #Selling or #Helping ] "Social (..)

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 14, 2010

Check it out:Social media is the servant [link] #marketing #socialmedia [link] Joshua Pearlstein Social Media is the Servant of Strategy, Not the Master [link] /cc @feedly [link] Joshua Pearlstein Social Media is the Servant of Strategy, Not the Master [link] /cc @feedly [link] Medias Sociaux Social Media is the Servant of Strategy, Not the Master (..)

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 26, 2010

[link] Tahire Khan RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Carolina Fowler "14 Things I Think I Think About Social Media" What's your social media strategy, not your tools strategy?

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

> Develop a Social Media Strategy in 7 Steps – [link] [link] Christoff Swanepoel Develop a Social Media Strategy in 7 Steps – [link] [link] Kerala Tour Packages i really enjoyed the post.many thanks Aman Talwar Excellent strategies, thanks for the post. I have subscribed to your rss feed as well. Thanks again.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 31, 2010

I can’t even read all the blog feeds I get, let alone comment on 10 percent of the blogs. So while incredibly useful, it’s usefulness isn’t obvious, because it’s not exactly a conversation, nor does it work primarily like a megaphone. Real conversations are extremely difficult to take part in on a massive scale.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

Maslanka RT @thebrandbuilder: "Letters to the C-suite: Getting Serious about Social Media" (Required reading for all executives) – [link] via @jaybaer [link] Raul Colon "Letters 2 the C-suite: Getting Serious … Social Media" (Req. " (via @jaybaer ) So right!

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. He’s been relatively happy at his new job, but is looking for the next career challenge. His answer? I don’t believe in a “digital divide.”

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. If a user can have a single login and it all feeds to one spot (Facebook newsfeed or other place) it is powerful, period.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. If a user can have a single login and it all feeds to one spot (Facebook newsfeed or other place) it is powerful, period.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Twitter is only one of the listening and engagement devices one can use in social media. Great topic as we all collectively feed the machine for today, tomorrow and next week. You certainly covered some great reasons to that point. link] Yael Davidowitz-Neu Great post, Jay, and hope you are settling in well in your new home in Indiana!

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 30, 2010

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. Our job as marketers is to understand those needs and make our products and services a perfect and irresistible solution.

Social Media 129

Social Media Strategy Automotive SEO 129

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Besides, what if there was no online platform to network? That’s what Social CRM systems are trying to solve.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Foursquare makes me figure that out on my own by browsing my feed.

Foursquare 152

Foursquare Analysis Consultant Mobile 152