30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
Webbiquity SMM
DECEMBER 10, 2013
93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Popular is Content Marketing? B2B Marketing Insider ). Michael Brenner ).
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