The 5 Commandments of How to Raise $1Million on Kickstarter
Waxing UnLyrical
DECEMBER 13, 2012
In the event that they don’t reach their goal, none of the donors’ credit cards are charged. People who believe in your product want you to succeed, but mostly they just want your product at a discount. Now, until about a year ago, Kickstarter was the domain of garage bands and starving artists. Be transparent.
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