Direct Marketing Observations
FEBRUARY 23, 2010
This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?
Twist Image
APRIL 4, 2014
"As any marketer knows, changing behaviors is hard. Demo of Beat It composed using only Michael Jackson''s voice - Rhythm Of The Tide. The Wikipedia For Numbers Just Made My Job Easier, But It Needs Your Help To Be Even Better - Business Insider. In fact, most people haven''t, so it ain''t as robust as Wikipedia.
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Buffer Social
DECEMBER 20, 2023
This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. It made such a big impact that it even has its own Wikipedia page. But not every trend was a welcome one.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?
Your Escape From 9 to 5
JANUARY 31, 2020
Inbound marketing is definitely the way to go in the digital world. The entry cost to inbound marketing is getting cheaper by the hour and almost negligible. The good news is anyone with great content can start this digital marketing but you certainly need some skills and an inbound marketing strategy to be successful.
Buzz Marketing for Technology
JUNE 27, 2008
Yesterday, together with my colleague Ricardo Sueiras of PwC UK, we had a demo of Connectbeam the entreprise social bookmarking appliance. Connectbeam can be used as a front end to several community specific search engines (google, wikipedia, your company search engine, and even your blog search engine.),
Viper Chill
DECEMBER 2, 2012
How to Get The Founder of Wikipedia (or Anyone) to Reply to Your Emails. The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. ” Source: Wikipedia. They search for release dates, trailers, artwork, and demo versions of the game.
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