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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle. We recommend creating a listening dashboard for each campaign, tracking any campaign-specific hashtags, promoted posts, and sentiment for all posts.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 116
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

UGC 145
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8 marketing campaign ideas that customers will engage with

Sprout Social

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. See how that works? Promoting a #hashtag. What is a marketing campaign, exactly?

Campaign 132
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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We took some time to highlight three of the most compelling reasons why user generated content and influencer marketing is now a must-do for brands and how marketers can unearth these hidden gems of content.

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#SproutChat: Reaching Your Audience on Instagram

Sprout Social

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. You'll find how to win in your data #SproutChat. Uses Branded & Popular Hashtags. A4 Popular hashtags have a wider appeal.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Here you can see aggregate data of engagement rates and follower counts for each influencer, as well as performance of content collected using your brand hashtag.