Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

Social Media 83

Social Media Metrics Social Media Management Engagement 83

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 116

Template Templates Social Media RFP 116

Keyhole.co

OCTOBER 22, 2024

But they are particularly important if your brand is active on social media platforms like Facebook. On Facebook, things can change very fast. But how can you monitor your Facebook to the best effect? Here, we’ll take you through five of the best tools for monitoring your Facebook.

Tools 52

Tools Facebook HootSuite Marketing 52

Keyhole.co

OCTOBER 9, 2024

But they are particularly important if your brand is active on social media platforms like Facebook. On Facebook, things can change very fast. But how can you monitor your Facebook to the best effect? Here, we’ll take you through five of the best tools for monitoring your Facebook.

Tools 52

Tools Facebook HootSuite Price 52

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Publishing 104

Publishing Tools Brands Facebook 104

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Data 62

Data Social Media B2B Analytics 62

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 144

Social Media HootSuite How To URL 144

Oktopost

OCTOBER 10, 2024

When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? This metric is commonly monitored in A/B testing to see what ads or social media posts are more likely to get viewers to click. What are impressions?

Report 133

Report Engagement CPC Metrics 133

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 107

Social Media Health Care Tips Policies 107

Keyhole.co

OCTOBER 15, 2024

Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business.

ROI 52

ROI Communities Social Media Strategy 52

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 156

Review Social Media Management Price Collaboration 156

Keyhole.co

SEPTEMBER 9, 2024

Everybody knows the power of social media influence. For the past decade people have monetized their social media visibility, with businesses leveraging their social media presence to boost customer awareness and sales. What exactly is Meta Business Suite? This is inefficient and can even lead to errors.

Social Media 52

Social Media Strategy How To FAQ 52

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

JULY 8, 2024

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments.

Collaboration 227

Collaboration How To Education Team 227

Hootsuite

JUNE 6, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. What is social media monitoring? Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags.

HootSuite 115

HootSuite Sentiment How To Hashtag 115

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 113

Retail Social Media Brands Tips 113

Keyhole.co

OCTOBER 25, 2024

Let’s get started on mastering social media marketing with a well-organized video content calendar! Also, note down which social media platform they use the most. Consider different video formats: tutorials, interviews, vlogs, product demos—there are many options. Identify your ideal audience.

Video 52

Video Content How To Film 52

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1.

Analytics 125

Analytics Social Media Tools Curation 125

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 78

Review Social Media Management Price Collaboration 78

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 95

Tools HootSuite Team Social Media 95

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

Analytics 119

Analytics Tools Facebook Overview 119

Oktopost

AUGUST 21, 2024

Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Sales teams leverage their networks for outbound sales strategies daily, but other employees might not feel as confident sharing their thoughts or even being active on social media.

UGC 77

UGC B2B How To Authentication 77

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 96

Oktopost

OCTOBER 20, 2024

Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. Listen In: What is Social Listening?

Sentiment 83

Sentiment B2B Patterns Analysis 83

Keyhole.co

OCTOBER 20, 2022

Social media accounts with larger followings are going to see more interactions on their posts. Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Manually calculating engagement rate for each social media account? Request A Demo.

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. You’ll also want to plan to regularly refresh your social ads. At Sprout, the test and learn approach is tried and true.

Social Media 140

Social Media Collaboration Team Organization 140

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Facebook video metrics to watch. But video creation requires work.

Engagement 130

Engagement Report Video Metrics 130

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPC CPM 112

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 128

Strategy Brands Content UGC 128

Unmetric

DECEMBER 17, 2018

Instagram has become an important platform in brands’ social media arsenal over the years. Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. Two metrics that social media managers would love to get their hands on are Instagram reach and impressions.

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 113

Brand Monitoring Tools Brands HootSuite 113

Sprout Social

OCTOBER 4, 2021

You need to benchmark your performance to contextualize the impact social media has on your business. One of the simplest ways to do this is by evaluating the social performance of your biggest competitors against your own. Benchmark against competitors. It’s not enough to measure yourself in a silo.

Data 129

Data Metrics Sentiment Analytics 129

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 99

Video Film Content How To 99