Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

SEPTEMBER 13, 2010

First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Now what if we applied these to the world of social media? Whether you use social media or not is not going to determine your success in business. He lost $5,000 on the transaction.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Social media is no longer an if statement, it is most definitely a when statement.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? So how, as a parent, do we deal with the firehose that is electronic communication, that is social media?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. I then had to go look up a quick definition of influence. Isn’t that influence?I in·flu·ence. ??n

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

FEBRUARY 3, 2010

I was looking at the definition of proxy for some odd reason the other day and I was struck by the irony of the definition. Last week, Todd Defren , who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging.

Engagement 164

Engagement Meeting Social Media Issues 164

Direct Marketing Observations

JUNE 4, 2010

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. There is nothing in the social networking world that resembles that definition. Thanks to the power of social networks. That too will soon change.

Social Networking 183

Social Networking Wiki Conference Hosting 183

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? The second, I will refer to this definition from Wikipedia. I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

SEPTEMBER 30, 2014

Maybe, just maybe, we’re getting the definition of success wrong? Perhaps if we realign our definition of success, we can achieve more? Or maybe we’re just not defining it properly?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

FEBRUARY 23, 2010

This is a good start as a definition, however this does not even begin to scratch the surface. Marketers like General Mills and Coke are early adopters of social segmentation and blazing a trail for others to follow. This week’s moderator Ken Burbary is going to help us sort out this topic. How do we take this to the next level?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Tags: social media mobile predictions 2011 Search. Take for example search. So what does this all mean?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

APRIL 1, 2010

I see social media folks who have, or don’t have the chops, called everything from guru, ninja, and thought leader, to strategist, heavy hitter, expert and beyond. So I’m not really feelin’ the whole “ Social Media Ninja &# thing.Do Next up is the Social Media Guru.

Social Media 180

Social Media Wikipedia Exercises Meeting 180

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Yoono connects you to your social networks and messengers. I went through the list and I was familiar with 4 of them. Consider it strategic but it works for me.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162