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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. The workshops will cover data security, verification and fact checking and data journalism. The new feature allows brands to give their audience an intimate, immersive experience.

Content 170
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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Nielsen in 2014 estimated that 80 percent of U.S. The study sought to determine how the volume of program-related online chatter is related to online shopping behavior at the retailers which advertised during the programs. television viewers simultaneously used another device while watching television.

Study 79
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What Pinterest’s E-Commerce Push Means for Brands

Likeable

Last month, Pinterest fully automated its Shop the Look visual search tool, scaling its ability to match objects in Pinned photos to similar products that users can purchase from retailers. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual. They’re social.

Marketing 145
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How to Fix a “Broken Brand” with Social

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. Listen Now. Holy Social!

Brands 128
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. .” ad spending is in Internet.

Loyalty 138
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Email or RSS: Which Do You Prefer

Justin Levy

But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address. Email is something I check daily and (when I had data) came to my phone as well. link] Mark Nielsen By far RSS. RSS I may forget (read: ok I WILL forget).

RSS 124