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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Historical Analysis.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Yes, it’s all to do with social media. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. That’s what’s new: a significant leap in efficiency. Answers Yahoo!

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

These 50 Lessons Will Help You Succeed (The Future Buzz): Using data gathered from the Technorati State of the Blogosphere 2009, Adam Singer gives solid actionable tips on how you can start a blog and why it’s important that you do. But if you’re a website creator, have you optimized for mobile search? Starting a Blog?

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I am starting to use Plurk more with the mobile interface, though it isn’t 100%. Answers Yahoo!

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