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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality. Does that creep you out?

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When Social Comes To Your Automobile

Small Business Mavericks

It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. In some cases, this can be done by voice commands.

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An Introduction to Vertical Social Networks

Buffer Social

According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform. The app uses GPS data and data from other devices like wearables to automate the process of logging bike rides or runs. Strava Strava tackles a significant pain point for athletes – tracking exercise.

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The 10 Key Mobile Trends for 2011

Mindjumpers

It’s likely we will see even more providers resorting to tiered pricing plans for data. Augmented reality will enhance games and retail. We already have built in features such as GPS and gyroscopes (so your phone knows when you pass out at the company Christmas party). Will we soon be able to “scan” for life forms too?

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. But like any good thing, data simplification can be overdone. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

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