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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors. It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. future of retail.

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The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". More social. More global. More local. android.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.

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Augmented Reality for PR and Marketing Pros

Spin Sucks

Augmented reality, according to Wikipedia, is: a live, direct or indirect, view of a physical, real-world environment whose elements are  augmented  by  computer-generated  sensory input such as sound, video, graphics or GPS data. Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. I spoke last night to the PRSA Central Ohio chapter. Watch.

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The 10 Key Mobile Trends for 2011

Mindjumpers

Augmented reality will enhance games and retail. We already have built in features such as GPS and gyroscopes (so your phone knows when you pass out at the company Christmas party). Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. hours/week on social networks and 2.2

Unlocking the value of Foursquare « The Cube

Gemma Went

It doesn’t force me to verify with GPS (if your phone has one, or if you have it on, or if you get a signal). Reply Luke permalink 30/01/2010 9:36 pm Hi Gemma, Yes I agree, lets hope foursquare tighten up their verification process with GPS, like Gowalla and Rummble do. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Well done so far. what a year!

Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog

Bare Feet Studios

It is only $99 a year and it saved me and my privacy. I had enabled the “Find My Phone&# feature that interacts with the GPS on the device. It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy. We were gone no more than 20 minutes, yet in that time the front window of my car was smashed and my purse was stolen. Thanks Peter!

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Geo-Location Marketing | Spin Sucks

Spin Sucks

Cross Promotion Retailing When we shop, we don’t always go for the cheapest offer. In fact, until the Foursquare software becomes more delicate and GPS is more accurate, those specials can always be won without adding to the sales of the business. All good stuff. And there are some great opportunities to set yourself apart. Why not tie it into other social media platforms you use?

Is your business easy to find for local and mobile searchers.

Saying It Social

promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. And just who is seeing these listings? link] [.]

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

100,000 retail value. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Security. Virus.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. It has natural constraints on where and when you would use it to create content – just as Yelp does. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. chose geo-location apps as the topic for my session. link].

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

100,000 retail value. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Security. Virus. Intruder. Spyware. Theft. Disaster Recovery. Privacy. Client. Desktop.